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Key Changes Music Therapy
Overview
About Project
- Key Changes Music Therapy: is an charity that provides music-based therapy to enhance well-being and improve quality of life.
- Main users: Families, parents and individuals in need of music therapy
My Role
- Website Designer, Development and Creation Intern: The aim was to redesign and develop a website for key changes music therapy to provide a modern, engaging platform allowing users to explore what the charity do and who they are and donate.
- Collaboration: Team of 20 charity stakeholders
Problem
- Inaccessible colours
- Lack of consistency
- Text colour inconsistencies
- Font inconsistency
- Lack of visual cohesion and brand consistency
- Poorly structured navigation system
- Difficulty finding information
- Lack of infographics and images
Design Process
User Research
- Conducted comprehensive research, analysing the existing website, competitors, and potential enhancements.
- Utilised user journey mapping to visualise and understand user interactions and touch-points on the website.
Ideation
- Collaborated with a marketing intern to curate compelling and concise content.
- Explored creative ideas for redesign, focusing on enhancing visual elements, readability, and overall user experience.
Prototyping and Testing
- Created wireframes to establish the new website’s structure and layout.
- Developed high-fidelity prototypes, incorporating the new color scheme and typography for stakeholder feedback.
- Ensured increased readability and improved users’ visual experience through testing and refinement.
Iteration
- Implemented design iterations based on feedback, refining visual elements and addressing usability concerns.
Maximised the website’s capabilities to deliver both a visually appealing and functional platform.
Outcomes
Final Designs
- Launched the redesigned Key Changes Music Therapy website with a visually cohesive and appealing design.
- Established consistency in typography and visual elements to elevate the overall representation of the brand.
- Overcame image privacy issues by incorporating shapes and iconography to effectively convey the concept of music therapy.
- Improved the website’s aesthetic appeal and messaging, ensuring a more engaging user experience.
Impact and Results
- Achieved a substantial enhancement in website accessibility by ensuring consistent and accessible colors, text, and fonts.
- Implemented a well-designed navigation system, significantly improving the overall user experience.
- The result was a notable increase in user engagement, demonstrating the positive impact of the design enhancements.
Challenges and Learnings
- Successfully addressed challenges related to colour accessibility and inconsistency in design elements.
- Navigated the constraints of the Wix platform, adapting design strategies to align with its limitations.
- Managed feedback from 20 stakeholders, incorporating diverse perspectives and ensuring a cohesive final design.
- Collaborated with a marketing intern to align website information with social media, overcoming the intricacies of content synchronisation.
- Gained insights into the importance of collaborative efforts in creating a unified online presence for the organisation.
- Worked with the constraints of the Wix platform, developing adaptability in design solutions.
- Contributed to the significant growth of Key Changes by expanding its digital reach, solidifying impact, and enhancing donation gateways through the redesigned website.
