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3 Seeds


About Project

  • 3 Seeds: brings people & ideas together in radical ways to create and scale businesses that remove barriers to community development
  • Main users: Communities and partners in need of self sustainable development

My Role

  • Website designer and developer: Responsible for evaluating, redesigning and developing a website for the 3 Seeds brand revamp.
  • Collaboration: Graphic designer, Business owners


  • Utilise the new brand palette to elegantly showcase the diverse array of projects and products offered by 3 Seeds, ensuring a visually harmonious representation.
  • Align the website design seamlessly with the visually engaging leaflets crafted by the graphics designer for a consistent and cohesive brand presentation.
  • Establish a clear and intuitive navigation system to enhance user experience, allowing for easy exploration and access to various sections.
  • Develop a multi-page website structure, moving beyond a single-page layout to provide comprehensive and organised information about 3 Seeds’ initiatives and offerings.

Design Process

User Research

  • Identified the need to develop a WordPress website to facilitate the mission of making communities sustainable and independent.
  • Conducted thorough user research to understand the needs and preferences of the community and stakeholders.
  • Engaged with community members to gather insights on their digital preferences and expectations.
  • Analysed competitors and existing solutions to identify opportunities for differentiation.


  • Collaborated with the graphic designer to align the website design with the established brand colors and visual identity.
  • Brainstormed creative ways to visually represent the mission of 3 Seeds and its impact on community development.
  • Developed design concepts that emphasise the radical and community-centric approach of 3 Seeds.

Prototyping and Testing

  • Created wireframes and prototypes to visualise the website structure and user interface.
  • Ensured a seamless and intuitive user experience by incorporating user-friendly navigation and clear calls to action.
  • Worked closely with the graphic designer to integrate compelling visuals and images that reflect the social enterprise’s products and impact.
  • Developed a new WordPress website, evaluating existing content to ensure relevance.
  • Incorporated innovative solutions to address challenges that arose during the development process.
  • Utilised infographics to enhance the presentation of content and create a visually appealing website.
  • Conducted usability testing with a diverse group of users to gather feedback on the website’s functionality and design.
  • Identified and addressed user pain points, ensuring a positive and engaging experience for all visitors.
  • Iteratively refined the design based on user feedback and testing results.


  • Efficiently managed task-based workloads, prioritizing activities to meet project milestones.
  • Collaborated with technical support to ensure seamless website functionality.
  • Engaged in iterative processes to refine the design and address challenges in real-time.
  • Implemented feedback-driven changes to enhance the website’s overall usability and aesthetics.
  • Iteratively refined design elements to align with evolving user expectations and preferences.
  • Collaborated with the development team to ensure the website’s technical performance and responsiveness.


Final Designs

  • Successfully developed and implemented a new WordPress website for 3 Seeds.
  • Ensured an intuitive user interface and visually appealing design to align with the mission of community development.
  • Translated ideation into polished and cohesive final designs consistent with 3 Seeds’ brand colours and graphic designer’s vision.
  • Incorporated visually appealing elements that effectively communicate the social enterprise’s mission and values.
  • Ensured responsive and accessible design for a seamless user experience across various devices.

Impact and Results

  • Facilitated the mission of 3 Seeds by providing an online platform to create and scale businesses for community development.
  • Improved the presentation of content through the use of infographics, enhancing user engagement.
  • Enhanced the digital presence of 3 Seeds, contributing to increased visibility and engagement within the target communities.
  • Monitored website analytics to track key performance indicators such as traffic, user interactions, and conversion rates.
  • Observed a measurable improvement in community awareness and involvement with the social enterprise’s initiatives.

Challenges and Learnings

  • Effectively managed challenges that arose during the development process through innovative problem-solving.
  • Learned the importance of collaboration with a graphic designer and technical support to ensure a holistic and functional website.
  • Overcame challenges related to balancing creative design with the need for a user-friendly interface.
  • Addressed technical constraints and optimised website performance for optimal user experience.
  • Learned the importance of flexibility and adaptability in response to evolving user feedback.