I'm Ayushi Lanke
A Product Designer
About Me
Welcome to my design portfolio! I’m Ayushi, a Product Development Analyst at AJ Bell with a background in Psychology and a strong foundation in user-centred design. I combine analytical thinking with creativity to build intuitive, impactful digital experiences.
With a passion for solving real-world problems through design, my journey has taken me across multiple sectors, including fintech, data integration and education. I bring a unique blend of UX/UI design, product thinking, and research-driven decision making to every project.
My Skills.
Product/UX/UI Design
User Research & Usability Testing
Data-Driven Design
My Projects
Here’s a collection of projects I’ve worked on each tackling real design challenges with thoughtful research, collaborative iteration, and creative problem solving. From SaaS products to community platforms, these case studies reflect my design process from discovery to delivery.
During my placement year, I worked at Matillion, a B2B SaaS company focused on cloud data transformation. I led the design of integrations and data connector features, supported product launches, and drove user research for usability improvements.
I led the full redesign and front-end development of the National Crystallography Service website, improving information architecture, usability and engagement for researchers in the field of crystallography. The NCS is a prestigious organisation that provides essential resources and support for crystallography research and analysis.
At this UK-based charity, I redesigned and developed a user-friendly website to better reflect their mission of using music as a therapeutic tool. The new platform improved accessibility, user engagement and online inquiries.
As the sole designer and developer, I led a completely new design and build of Sutton Mitra Mandal’s website, a community organisation celebrating Indian culture in the Sutton Borough.
My work focused on building a brand identity inspired by other successful cultural communities and creating a user-friendly digital presence that reflects their values of unity, celebration, and inclusion. The result was a modern platform that improved outreach, engagement, and representation for the group.
I headed the redesign of 3 Seeds’ digital platform, collaborating with stakeholders to resolve UX issues such as poor navigation, visual inconsistency, and outdated branding, resulting in a cleaner, user-first experience for their nonprofit initiatives.
I spearheaded the design and development by building a tailored platform offering Vedic mathematics tutoring and crash courses. The site improved accessibility for learners of all ages and boosted course sign-ups through clear design and engaging content.
